This morning, Jw sent me a link to this post (from typographer Marian Bantjes's website) about Saks Fifth Avenue's Want It Campaign, which Bantjes worked on with UK-based design firm, Pentagram this past summer...
Bantjes's typographic designs were integrated into mailers, store signage, lighting design... even the carpeting!
I especially love the way the product signage swirls around into the shape of the item... the turtleneck and the puffy vest are definitely favorites of mine.
Be sure to click here for more photos of the campaign!
images c/o Marian Bantjes.